Adidas Creates Goosebump-Worthy Content Marketing

I was watching Monday Night Football (OK fine, it was on in the background while I shopped for shoes on the Internet) when a commercial caught my attention. The moment: Derrick Rose grabbing his knee on the Bulls home court; all of Chicago stopped in disbelief, fear, sadness. Bartenders spilled drinks, fans slumped over without a cheer left in their hearts, a basketball silenced on the playground courts. Suddenly, a sound of happiness—the clanking of metal. But not just any metal, the leg press. That’s right; Rose is working out, and he is working out hard: grunting during ab work, quick breaths during cardio and sharp exhales during the bench press. Then there’s the slow clap, the cheerleader’s pom pons, and the crowd’s screams. And finally, like a hero back from war, D Rose enters the arena ready to take back his game…his city…his world.

If I didn’t do a good enough job explaining it, watch the commercial here. 

Every now and then, something grabs your attention, pulls you in and gives you goosebumps. You might smile. You might cheer. You may even shed a tear. But once it is a part of you, you don’t forget it. I am not even a Bulls fan (Let’s go Cavs!), but this commercial made me smile. It made me happy for Rose, and, more importantly, it made me an advocate. This content was downright amazing. Plus, who doesn’t love a comeback?

I checked it out, and thanks to the handy hashtag #thereturn, I found out Rose’s return is an entire web series. (For those of you who already knew about this, admittedly, I’m a little late to the game, but forgive me, please.) Adidas really nailed content marketing, and in video format no less. Let’s take a look at why this content really works:

• It Gets Personal: In the first episode, Rose is explaining his story, and even admits to praying and crying while getting an MRI, just hoping that his ACL isn’t torn. Taking a celebrity and showing that he is a real person gets just about as translucent as you can get—something millennials appreciate. Rose takes us through the entire process of surgery and rehab in his own voice. He tells us how tough it is, but how important it is.
• It Gives Us Something to Believe In: In episode two, we see Rose at a low point watching his team in the playoffs. But then we see him rise up and begin to get healthy. We see him train, sweat, and start all over. He has hope, and so do we. When you give people something to stand behind, they will usually rise up with you.
• It Gives Us Something to Relate To: Here we see how hard Rose has to work to make his dreams come true. We learn that everyone, even rock stars and NBA all stars, have hurdles to overcome. Now we know if he can do it, why can’t we? Hard work pays off. It’s inspiring.
• It Introduces the Product: Only in episode four do we even know what product Rose is actually selling. But it isn’t rubbed in our faces. The episode acts as a ‘behind-the-scenes’ take of his commercial for Adidas. After three previous episodes, we already know and like Rose, so when he tells us about shoes for Adidas, guess who’s going to buy them? (The shoes I was shopping for online have a bit more of a heel, but I might need a new pair of workout shoes…)
• It Shows Us What’s Truly Important: To Rose, there are few things that are truly important: his family and winning a championship for his fans. In episode five, we learn that it is what drives him to be better. It also kind of makes us want to buy the shoes that will help us do better…see how that works?
• It Invites Us to Be a Part of Something: From that knowing look in his eye as Rose turns and looks into the camera during the last second of the official commercial, to the hashtag where we know we can find more, Adidas invites fans to become a part of The Recovery—a winning move.

When you implement these ideas into your content marketing, whether it be print, blogs,  downloads, videos, podcasts, tweets or any other channel, you are bound to come up a winner. After this content, we are all in for D Rose. Lebron who?

See original article here

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Content Marketing

2012

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Tackle tough tick talks with veterinary clients

Veterinary clients are often in the dark about the risk ticks present for their pets. Use these tips to tackle tough tick talks, region by region.

Sometimes clients fail to take ticks seriously—and the consequences can be serious for both pets and people. As you know, Lyme disease is the most commonly reported vector-borne illness in the United States. And reducing exposure to ticks is the best defense against Lyme disease and other tick-borne infections, such as anaplasmosis, ehrlichiosis, and Rocky Mountain spotted fever, according to the Centers for Disease Control and Prevention.

“Your veterinary team probably knows the danger that ticks present to pets,” says Ciera Sallese, CVT, a technician at Metzger Animal Hospital in State College, Pa. “But it’s important for each of us to remember that the diseases that we’re so familiar with may be completely foreign to the owners of affected pets. Often, the only chance we get to talk about prevention is when pet owners visit for an annual exam. So it’s important to use this time wisely and highlight key facts about tick-borne diseases.”

For example, she says team members should highlight the vector-borne diseases that are most common in their area, stressing preventives and regular inspections to protect pets against disease. And Sallese says it’s also important to explain to clients that, even with a perfect prevention protocol, just one tick can spread a disease. So routine testing can either assure pet owners that their pet has been successfully protected or it can help diagnose a disease, so the veterinarian can offer treatment.

Let’s examine some tick tips and communication strategies, region by region.

The Northeast and upper Midwest

Lyme disease can be found in every state in the United States and Canadian provinces. However, it’s most prevalent in the northeast, from Pennsylvania to Massachusetts, and the upper Midwest, in Wisconsin and Minnesota. The black-legged tick, commonly called the deer tick, resides in grassy meadows, young forests, and along roadways and trails.

“While many people question whether tick prevention is needed year-round, it’s important to recommend continuous use,” Sallese says. “In my area, the prevalence of Lyme disease is so great that the consistent use of topical tick prevention, along with a Lyme disease vaccination, is recommended for most pets.”

While most owners think topical prevention is a cure-all, Sallese says it’s important to remind them to exercise other tick prevention, including inspecting, watching for signs of tick-borne diseases, and routine disease screenings.

So how do you spread your message of tick prevention and awareness to clients? The preventives veterinarians sell are all effective, trusted sources of tick prevention, and many come with a brochure, which can serve as a great starter for communication. Sallese says these brochures work great to teach owners about the products available and stress the importance of their use.

Sallese says her team also hands out tick cards, courtesy of the American Lyme Disease Foundation (http://aldf.com/). “These tick cards show clients different types and sizes of ticks, and they offer tips on how to avoid ticks,” she says.

The Southeast

The Lone Star tick is the most common in the southeast. It can also be found in grassy meadows and woodland. Other species of ticks found in the lower portion of the country hide out in warm, subtropical climates in shaded, sandy areas.

“Most of our clients’ pets are house puppies heading out to manicured lawns,” says Julie Mullins, staff training coordinator at Seaside Animal Care in Calabash, N.C. “So their risk factors are low.” However, team members always ask whether pets venture into wooded or grassy areas to identify the pet’s risk. Her team also uses the printed material from preventives to educate clients.

“We teach clients who use preventives to apply it monthly on the skin,” she says.

The West

The west, minus the coast, may have the least to worry about when it comes to ticks. However, it’s important to remind clients that pets should still be protected, as species like the Rocky Mountain wood tick and the American dog tick are found throughout the region. And the Western black-legged tick is found on the Pacific coast. Ticks throughout the west hide in grassy areas or woodland and warm, sandy areas. They also live in hot, drier range areas, rocky habitats, or animal shelters in the south.

Carrie Murry, practice manager at Lone Peak Veterinary Hospital in Draper, Utah, says that her team members start the tick conversation by asking questions, such as whether clients are planning to travel with their animals or if they have any specific concerns. She says her team members focus on prevention, educating clients, and offering preventives case-by-case, based on the animal’s risk.

“We sell preventives for pets every day,” she says. “If people hike a lot or go into wooded areas, we recommend a good once-over with fingers and eyes.”

Best practices

It’s a good idea to start improving your clients’ tick awareness by recommending a parasitic disease screening at each annual checkup. “Owners who feel their area isn’t affected by ticks should still monitor their pets for ticks and symptoms of illnesses,” Sallese says. “Tick-borne diseases are slowly migrating. Annual disease screening helps protect pets and provides an accurate record of incidence in the area.”

For team members, client communication is essential. Sallese recommends using attention-grabbing phrases, such as, “Tick-borne diseases are typically easier to prevent than to treat.” Mullins suggests using buzzwords, such as exposure and disease transmission, to make a strong impact.

The bottom line: Ticks are a threat in every area of the country. “Clients are the voice for their pets,” Sallese says. “So we need to teach them how to best protect pets.”

Brianne Carlon is an Ohio-based freelance writer. Please send questions or comments to firstline@advanstar.com.

See the story here.

Firstline

firstline, ticks, veterinary

2011

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Making over your gym

Prepping your gym for the new season

By Brianne Carlon

Just as an athlete must continuously improve her skill, gym owners must continually improve their space, and each new season brings new opportunities to do so. “People like to see constant improvement both with their child’s skills and with the facility their child attends,” says Stephanie Beveridge, executive director of programs for GymKix in Copperas Cove, TX. “No one likes to continue to go to a gym that’s not keeping up with the times.” For other gyms, it isn’t about keeping up, but satisfying demand. “We downsized almost four years ago to make better use of our space,” says Amy Grey, co-owner and director of Desert Valley Mavericks in Palm Desert, CA. “But now, we’re starting to grow and pick up school teams, and the demand for floor space is increasing.” The Mavericks need the extra space for the new season and now is the time to start tinking about giving your gym a face-lift too.

For some gyms though, obtaining the ideal space isn’t always easy. “To create a space that is perfect for us, we found that we needed to build it instead of find it,” says Carrie Rose, director of cheerleading for the Danik Twisters in Boise, ID. At the current location, the cheerleading and gymnastics programs share the same floor space. So, in the new location, the Twisters are going big: “The owners and directors said, ‘On my bucket list, this is what I’d like to have’ and we went from there.” The new space will include a sunken pit, a spring floor a foam floor, and a tumble track all around the start of the new season.

Remodeling or rebuilding your space can help keep clientele, gain new athletes and make your program run smoother. Check out what other owners have to say about giving your facility a makeover for the new season.

The Research

There are so many places to find information and inspiration for remodeling. “First and foremost, eyesores cannot wait,” Beveridge says. “If paint is coming off the wall, things are falling apart or equipment is broken, parents may wonder about the value of bringing their children to a place that doesn’t respect its image.” Between seasons is the perfect time to get your gym into tip-top shape. Sometimes a good house-cleaning can be enough o make a good start. “Making your facility inviting, clean, bright and fun is more important than a new incline mat” she says.

The next step is to find out what your clients want. Try taking a survey at the end of each season to see what your athletes and parents think. “Members will tell you what you ‘need’ to hear, not what you ‘want’ to hear,” Beveridge says, “but that’s how we improve.” The bottom line is about looking at what programs you are offering and seeing if the program you’re adding equipment to can justify—via retention or new members—the additional cost of revamping. “Look at the flow of your classes; where is it congested? Find things that you’d like to change and keep a list,” she says. “Don’t rush into anything.”

Your clients also extend past your athletes, to parents and siblings of athletes. If it’s possible, ask yourself what the people in the room waiting at your gym would like to see and have for the following year.  For example, GymKix offers drop-in child care for siblings. “This way, parents can relax and watch their children’s classes without having to worry about their other kids,” Beveridge says. The gym also provides a snack bar that includes coffee for parents. Rose and the staff of Danik Twisters are taking the waiting area to the extreme. “We are going to put cardio machines in the waiting area,” she says. “And we’re one of the few gyms that’ll have a dedicated space to parkour [the art of propelling your body off whatever exists, including buildings and ledges, like Jackie Chan]. There will be classes for all age groups.”

Once you come up with a well-thought-out plan, it’s time to shop around. “Ask your sister programs or local gyms for guidance,” says Grey, who looks to California All-Stars for help. “Find out who is good to work with and who’s the best products. Consider what other gyms are using and how it’s working out for them.” But most importantly, stay focused on what your audience needs. “Keep your finger on the pulse” Rose says, “and make sure you’re accommodating your clients,” says Rose.

Create the Dream

We all wish we could walk into a gym at the beginning of each season and find brand-new, top-of-the-line, equipment, tons of space and a full-service waiting area. Along with the most up-to-date spring floor, pits and in-ground tumble track, we’d ask for a snack bar, a coffee bar, a fitness center and flat-screen televisions for everyone in the lobby. Unfortunately, this isn’t a reality for the majority of gym owners.

Those in the business need to pick and choose, prioritize and possibly even sacrifice to get what’s best for the athletes. Desert Valley Mavericks are currently looking at changing the layout of the gym and expanding the floor. “We’d love to expand the offices and parent viewing room, but priority-wise, it’s always about the teams, so expanding the floor comes first. It will make our lives as coaches much easier and our practices more effective, and allow us to utilize our hours more appropriately.” The Mavericks were able to install an air track, thanks to its boosters, to help with tumbling and impact. “Athletes were more willing to learn things on the air track than on the spring floor,” Grey says. The gym also has a well-ventilated and efficient cooling system that athletes love, especially in Texas’ 120-degree weather. “We have fundraisers that are primarily for the kids, but some profits do go toward the gym,” she says.

For Rose, much of the pre-owned equipment in the current gym will be moved to the new location. To allow for additions, the adults are taking on responsibilities that they’d otherwise delegate. “Building a new gym in this economy is tough, so we’re working 24/7,” Rose says. “The directors and owners are doing smaller things, like delivering brochures to schools, so we don’t have to pay someone else to do it. The kids aren’t going to want for anything.”

Remember What’s Important

A successful gym isn’t based on the razzle-dazzle but, rather, the quality it provides its athletes. At the beginning of each year, remember to sit down and discuss what’s truly important for your upcoming season. For the Danik Twisters, it’s all about personal standards. “We’re pulling old family values back into cheerleading,” Rose says. Athletes at the new gym will be required to do community service, volunteer and help the younger cheerleaders. “In the end, it’s not about the space, it’s about how we run our program” she says.

And for the Mavericks, it’s about keeping it simple. “We’re small in membership and in space,” Grey says. “We’re a back-to-the-basics kind of gym. All the bells and whistles aren’t necessary for us. We can train with what we have and focus on the athletes. We invest in our teams, not the latest fad.”

So next time you’re thinking of giving your gym a face-life make sure you keep your athletes’ interests at heart and have fun making over your space.

See the story here.

Cheer Biz News

all stars, cheer, cheer biz news, gym, makeover

2011

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DINK-Stylizing your Home

By DINKlife Journalist Brianne C

You’ve done it, you’ve landed your perfect DINK pad, and now you want to make it yours. Decorating is the best way to inject some personality into your living quarters. As a DINK, you want to style it up without limits! And, because there are no rambunctious kiddies running around, you can include as many sharp corners and breakable niceties as your heart desires!

We have gathered our top 10 tips for DINK-ifying your crib…minus the crib. Check them out below, then let us know what your top style tips are.

1. Remember the basics: When redoing parts of your home that are semi-permanent and cost serious moolah, be sure to stick to the basics. When you do, you can switch out everything around it and it will still look great, no matter the other decade, trend or whim. This includes tile, kitchen appliances and cabinetry, and major pieces of furniture. White subway tiles are always going to be in style, as is an elegant, dark, solid wood pantry—no need to worry about crayon drawings ending up on them! And you can splurge on that amazing cream sofa since toddlers with fruit juice will be miles away.

2. Add some art: Art shows off personality and can really brighten up a room. If you can, buy your dream piece, the one you can’t live without looking at every day, and put it over your mantel. With no kids around to giggle, you can indulge in the French nude you’ve always wanted. If you’re shopping on a budget, check out local or student art shows where you can pick up original pieces for cheap. If paintings aren’t really your bag, simply frame photos from books or magazines that speak to you, or go for that breakable avant-garde sculpture that you are strangely drawn to. The point is to personalize your space with the stuff you enjoy looking at.

3. Don’t save the good stuff: If you received beautiful china as wedding gifts, don’t keep them stored away in boxes. Did grandma bestow to you her vintage crystal butter dish? Use it! They are gorgeous, set them out and appreciate them! (Trust me; my parents didn’t use their wedding china until 30 years after their wedding! What a waste.) Bonus: no kids to break them!

4. Go big, go bold, go home: You are young (at heart at least), vibrant and fun; live it up! Go for the red curtains or leopard print accent chair. Want silky satin sheets for sexy nights in bed? If you love it, work it in. DINK homes don’t have to be like our parents, they can be exciting and surprising—and primed for sex! If you are nervous, start small. Try a throw pillow here or a lampshade there. As you gain some courage, take your tastes bigger and brighter!

5. Personalize with pictures: This is a great place to get creative. The photos are what make your home yours, so have some fun. Frame your favorite vacation photos or a series of candids you took at the beach. If you’ve got the cutest nieces and nephews, showcase them! They will love seeing themselves on your walls.

6. Tame the TV: Your man undoubtedly has the biggest flat screen possible, but it just doesn’t seem to go with your design scheme. That’s OK, we’ve got a few options for you. If you have the space, keep the television in a cabinet and close the doors when he isn’t watching Sports Center. If you have it mounted on the wall, surround it with art, as if it were a piece of artwork itself.

7. Create the perfect home office: Take that room that the previous resident used as a nursery, and make it a home office. Even if you don’t work from home, this space can be used for reading, organizing bills, or just enjoying some alone time. Position a desk so that you look out at your backyard and keep an eye on your man playing ball with Fluffy. And set up a nice bookshelf to contain all of your novels. Add a few frames and trinkets to the shelves for some instant visual intrigue.

8. Don’t forget the details: It is important to decorate with things that are meaningful to you. Stack some adult-friendly hard back books, showcase your favorite wines, or hang up that framed insect collection. It’s all about you.

9. Fresh flowers are an instant facelift: When you have some spare dough, treat yourself to fresh flowers. The image and scent can instantly transform your home into a peaceful zen-inspired retreat. Place them on your dinner table, which if you want, can be just big enough for two!

10. Most importantly, edit: Clutter is a style killer. Whatever you do, don’t get bogged down by stuff. (Take note of your friends’ homes with kiddie toys in every room, yikes!) Use only the things that bring you joy and you love looking at!
See the story here.

DINK

2011

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10 Tips for Making the Most of Work, DINK Style

By DINKlife Journalist Brianne C

We DINKs have a few advantages when it comes to merging lifestyle and our careers. We don’t have kids whose schedules conflict with ours, and our ability to focus intently on work with few distractions make us firecrackers at our jobs. Here are 10 ways to get ahead by using those advantages.

Tip # 1: Arrive well-rested and presentable: This should be easy for a DINK: no kids to feed or load on the bus gives you extra time in the morning to put on a suit jacket and actually style your hair. Clean clothes, deodorant and brushing your teeth go without saying, but getting a good night of sleep is just as important. Get 8 hours rather than staying up all night watching the latest Bachelor episode or drinking with college friends. Every day at the office will reflect on you, and you can make certain those impressions are positive by being rested and taking an extra 20 minutes to look good in the morning.

Tip # 2: Always stay productive: Undoubtedly, you will experience a bit of downtime at work, whether you have finished your big project or are waiting for clients to arrive. Using this downtime in a practical way will separate you and your dedication to your work from the pack. Find something productive to do: clean your space or the store, work on a project you have been putting off, or learn a new skill. There is always something worth doing, so take initiative and don’t wait for orders.

Tip # 3: Just show up: Consistently being in the office will benefit you and your long-term career goals more than you might think. Let others call off when their kids get sick. You can pick up any slack and glow in your boss’s eyes.

Tip # 4: Admit when you’re wrong: DINKs can sometimes be perceived as proud, but it is important to understand that people appreciate honesty. Know when you have made a mistake and immediately think of ways to fix the problem, then do them.

Tip # 5: Step up: When your coworkers need to sneak out early to pick up their kids from school or catch a T-ball game, cover for them. Handle the projects, stay late, or do what it takes to show that you are a team player. When you help, and the other decision-makers at your company know it, you become more valuable as an employee and will ultimately enjoy the perks that come with it.

Tip # 6: Remember the end goal: Your boss and the company executives care about decreasing costs, increasing revenue and beating the competition. Stay focused and stay driven. If you consistently identify ways to do one of these things, you will help the company evolve and become known as a valuable asset.

Tip # 7: Embrace work: It’s easy for parents to get caught up in family matters at work such as posting their latest photo shoot of their kids on Shutterfly instead of working on research or creating a spreadsheet. You, as a DINK, can avoid these sorts of temptations. And when it comes down to it, the more productive you are, the better you will look to your management. Plus, when you constantly generate results, you are more likely to get a raise and less likely to be let go.

Tip # 8: Think like the boss: Make yourself irreplaceable. Use your drive to look for better ways to handle your tasks: streamline a process, cut costs or suggest a new way to make revenue. Vision is one thing that cannot be taught, so those that have it are greatly appreciated.

Tip # 9: Take some “me time” outside of work: No kiddie carpools mean more time for yourself on evenings and weekends so use your time wisely. Improve yourself by getting in shape and eating a healthy diet. This will help improve your energy, mood and appearance, which is beneficial both at work and at home. You can also use this time to improve your work skills and catch up on the latest industry news. Learn what you need to know to reach the next level in your career.

Tip # 10: Be kind: If people do not want to work with you, nothing else matters. Being nice is critical for getting ahead and making a difference. So next time your co-worker complains about a poor night’s sleep due to having a newborn baby in the house, try showing some compassion. Being considerate of others will help improve the lives of the people around you in some small way. And, fortunately, the support from others derived from being polite will help you make your way up the company ladder.
See the story here.

DINK

2011

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5 Tips for Building the Body & the Relationship

By DINKlife Journalist Brianne C

Skipping the buttered popcorn and romantic comedy in favor of hitting the gym may not sound like fun, but challenging your partner and yourself to get some exercise is worth it. There are many reasons to get physical together, like the obvious weight management, quality time and peer support.

But the benefits go deeper: Couples who workout together create a deeper bond as the chemicals in the brain that create happiness, reduce stress and increase arousal come from physical activity. Working out also shows that you respect your body and take pride in yourself, encouraging the same from your partner. Plus, exercising together can create a sense of balance in both your workout routines and your life.

Here are five effective ideas for strengthening the body and the relationship.

Weekly Classes: Sign up for a weekly class that interests both of you: salsa lessons, rock wall climbing or martial arts are some great places to start. Couples yoga, marathon training or kickboxing are other fun and healthy options.

Daily walks: Schedule a daily walk during evening hours with your four-legged friend. If you don’t have a pet, check at a local animal shelter for programs that allow you to walk the homeless dogs there.

Challenges: Challenge each other to races in the lap pool. Swimming is an amazing full-body workout and adding a competitive edge encourages each of you to push yourselves a little harder.

Gym routines: Create a routine at the gym that allows you to alternate exercises with your partner. Your rest is your partners work time. Emphasize whole body functional movements like squats, presses and rows to get the most of the workout.

Outdoor fun: Take advantage of the outdoors our bodies so desperately crave. Go kayaking or hiking. Run the beach or hit the ski slopes if your location allows. All else fails, head to your community’s walking trail where you can take a romantic power walk through nature.
See the story here.

DINK

2011

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8 Tips for the Perfect DINK Move

By DINKlife Journalist Brianne C

We DINKs are always on the move, finding ways to make life better in one place or another. While most things come easier for us, changing addresses is always a challenge. Whether you and your partner are upgrading to your dream house, or downsizing to get that place you’ve always wanted in the city, we’ve gathered the top 8 must-do ideas that can make a huge difference in the midst of a move.

Tip #1: Color Code

This will make a world of difference on moving day. Label EVERYTHING with a color-coded system. Red for you, blue for him, orange for kitchen, green for bathroom, you get the idea. Get a handful of Sharpies and write on the box with the appropriate color. When you get to the new pad, immediately hang signs or construction paper with the appropriate colors in each room. The movers will know exactly where things go.

Tip #2: Direct Traffic

Don’t stop there with the sign-making. Make a few “Place Boxes Here Please” signs ready to go and hang them up on the far wall in each room. This way, boxes aren’t left in doorways blocking traffic for the next person.

Tip #3: Keep it Clean

Invest in cheap tarps at the local home improvement store to line walkways throughout your new home. The last thing you want is to sit down after a long day of work to see muddy footprints decorating the new carpet.

Tip #4: Keep ‘em Hanging

Wardrobe boxes can be your best friends during a move. What, were you going to wear that vintage Claire McCardell on the plane? ? Get to the supply store and stock up on wardrobe boxes. To figure out how many you need, measure the width of the box and match to your clothes. These are also great for packing bulky items like comforters and pillows.

Tip #5: Pack Personal Stuff

There will be some stuff you will both need and want right away, so each of you should get a bright container to pack the necessities. Include sheets, towels, toilet paper, travel toiletries, paper, pen, and medications (we never leave home without the BC of choice).

Tip #6: Target Tidiness

Make sure you have a box containing, and labeled, cleaning supplies ready to go when you arrive. That “new” Victorian has likely accumulated some dust from the same era. Include it should be Lysol, hard surface cleaner, anti-bacterial wipes, rags and glass cleaner. A toilet wand could come in handy as well.

Tip #7: Protect Your Valuables

You’ve taken extra care to wrap your breakables and that 90” Sonyin bubble wrap and custom boxes, but we know it’s the most treasured items that get broken. When possible, keep valuable and expensive things with you rather than trusting them to Mr. Mover and Son (or your SO’s cousin John with the truck).. Always a good idea to check your homeowner’s insurance to see if and how you are covered during the move. If you’re truly nervous, consider additional insurance from the mover.

Tip #8: Prioritize Your Papers

Important documents should be kept with you, no exceptions. Keep a file in your travel bag for all of these items, for both of you: birth certificates, marriage license, social security cards, contracts, professional contacts, bank records, bills, closing papers and new utility information.

Now get started. You have a lot of work to do.
See the story here.

DINK

2011

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